Chris Diaz is the Executive Chairman of Adili Group and the Director of Growth and New Markets at our affiliate firm, ALN Kenya | Anjarwalla & Khanna. He is also the Group Director at Bidco Africa and a Director at Kenya Airways PLC, and on the board of Jambo Jet Airlines. He is a globally recognised thought leader with 34 years of leadership experience in business strategy, growth leadership, turnaround, integrated business solutions, and investment partnerships.
Chris is a trusted advisor on large-scale global capital investment transactions and strategic transformation across Africa, having supported significant international capital flows into key sectors on the continent. His advisory focuses on international expansion, market entry and penetration, organisational restructuring, and capital alignment, enabling organisations to navigate complexity, unlock new markets, and scale across global markets.
Through his work, Chris supports businesses in building resilient, future-ready organisations with strong governance and disciplined execution. Chris Diaz holds a Bachelor of Commerce (Hons) in Finance and a Master of Science in International Marketing from the United Kingdom (UK). He is also a Fellow, holds a chartered status, and has attained a second master’s degree in leadership. Chris has served as a Trustee of the Chartered Institute of Marketing (CIM) in the UK.
During his career, Chris Diaz has held significant positions, including serving as group director at Bidco Africa for 17 years and as Marketing Director at Kenya Airways, where he worked with the SkyTeam alliance in Amsterdam. He has also served as a director at the Kenya Airports Authority. He is also a fellow of MSK Kenya and CIM-UK. He has served on the government boards of Brand Kenya and been on the Tourism Task Force.
He holds a certification from General Electric Business School in Crotonville, New York, received training at Boeing in Seattle, and earned IATA qualifications in international air transport and airport strategy. In recognition of his achievements, Chris received the prestigious Global Marketing Leader of the Year – Markies Award in the USA in 2017, becoming the first leader from Africa to win this award.
Chris Diaz is a speaker and thought leader in global economic transformation and has been invited to address audiences at Harvard Business School, Columbia University, Oxford University, and other international institutions. Chris has secured major global capital investment transactions across the African continent and advises businesses on transformation strategies.
He is a recipient of the Elder of the Burning Spear, a Presidential Honour for the successful development of leading brands, the service to communities, and the protection of the environment. Chris is a resolute conservationist, devoting his time and expertise to protecting wildlife, advancing sustainability projects, and supporting communities.