Chris Diaz is the Executive Chairman of Adili Group, and the Director of Growth and New Markets at affiliate firms ALN Kenya and ALN Tanzania. He is a globally recognised thought leader with 33 years of leadership experience in brand building, turnaround, integrated business solutions, and growth strategy.
Chris holds a Bachelor of Commerce (Hons) in accounting, and a Master of Science in International Marketing from the United Kingdom (UK). He is also a Fellow and holds a chartered status, of the Chartered Institute of Marketing (UK).
During his career, Chris has held significant positions such as Board Member at Bidco Africa for 16 years and Marketing Director at Kenya Airways, where he worked closely with the SkyTeam alliance. He has also served on government boards of Brand Kenya and Kenya Airports Authority as well as the Kenya Tourism Task Force. Chris has served as a Trustee of the Chartered Institute of Marketing (CIM) in the UK and holds certification as a coach from General Electric Business School in Crottonville, New York.
In recognition of his achievements, Chris was honoured with the prestigious Markies Award in 2017, becoming the first African Leader to receive this accolade. He is a recipient of the Elder of the Burning Spear, a Presidential Honor for the successful development of leading brands and for protection of the environment. He was also named Marketing Leader of the Year at the ceremony held in Las Vegas, USA. Beyond his professional endeavours, Chris is a dedicated conservationist, devoting his time and expertise to Kenya Wildlife Services.
Driven by his passion for entrepreneurship, thought leadership, and youth empowerment, Chris is committed to fostering change and building sustainability programs that create a positive impact on communities.