Chris Diaz is the Executive Chairman of Adili Group and the Director of Growth and New Markets at our affiliate firm, ALN Kenya | Anjarwalla & Khanna. He is also the Group Director at Bidco Africa and a Director at Kenya Airways PLC. He is a globally recognised thought leader with 34 years of leadership experience in business strategy, brand leadership, turnaround, integrated business solutions, and investment partnerships.
Chris is a trusted advisor on large-scale global capital investment transactions and strategic transformation across Africa, having supported significant international capital flows into key sectors on the continent. He works closely with boards and executive leadership teams of nearly 3,000 corporations, providing strategic guidance on business transformation, growth planning, and execution. His advisory focuses on international expansion, market entry and penetration, organisational restructuring, and capital alignment, enabling organisations to navigate complexity, unlock new markets, and scale across global markets. Through his work, Chris supports businesses in building resilient, future-ready organisations with strong governance and disciplined execution.
Chris Diaz holds a Bachelor of Commerce (Hons) in Finance and a Master of Science in International Marketing from the United Kingdom (UK). He is also a Fellow, holds a chartered status, and has attained a second Master’s degree in leadership. Chris has served as a Trustee of the Chartered Institute of Marketing (CIM) in the UK.
During his career, Chris Diaz has held significant positions, such as the current group director at Bidco Africa for 16 years and Marketing Director at Kenya Airways, where he worked with the SkyTeam Board alliance in Amsterdam. He has also been a director at Kenya Airports Authority and an investor in the aviation industry.
He is also a fellow and warrior of the Marketing Society of Kenya. He has served on the government boards of Brand Kenya and been on the Tourism Task Force. He holds certification as a coach from General Electric Business School in Crotonville, New York. He has been trained at Boeing in Seattle, USA and has achieved IATA qualifications in international airlines and airport expansions.
In recognition of his achievements, Chris was awarded the prestigious Global Marketing Leader of the Year – Markies Award in 2017 in the USA, becoming the first from Africa to receive this accolade.
Chris Diaz is a speaker and thought leader on global economic transformation, having been invited to speak at Harvard Business School, Columbia University, Oxford University, among other international institutions. Chris has achieved large global capital investment transactions into the African continent and advises nearly 3000 corporates for business transformation strategies.
He is a recipient of the Elder of the Burning Spear, a Presidential Honour for the successful development of leading brands, serving communities, and protecting the environment. Chris is a dedicated conservationist, devoting his time and expertise to the protection of wildlife, the environment and communities.